Customer case
Muse design consultancy
Muse helps architecture firms present their work. Their own brand was quieter than the buildings they wrote about, so they asked us to fix the imbalance. We rebuilt the identity, the website, and the voice.
| Client | Muse Inc. | consultancy helsinki |
| Scope | brand, web | identity website |
| Design |
->
html
|
|
| Content |
|
|
| Repository |
muse-site
|
|
| Brand color | #c899ee |
Design consultancy
A brand you can walk past on the way to work
Muse advises architecture firms on how their work is presented, from portfolios to proposals to the way a project is named. Their advice was sharp but their own presence didn’t show it. We gave their consultancy a visual identity with the same confidence they bring to their clients.
We advise other companies on presentation for a living, so handing over our own brand felt risky. Bolder understood our field faster than some people we’ve hired. The identity they built says exactly what we wanted to say about ourselves.
Tone and voice
Muse writes for architects, so the words had to carry the same care as the buildings. We defined a voice that is calm, precise, and a little dry, then rewrote every page of the site to match it.